Using tarot to build your creative brand

B-side material from my new book, Tarot for Creativity...

Hi little coven.

When I turned in the draft for my upcoming book Tarot for Creativity, it was 20,000 words over the agreed word count… so when I tell you that the Tarot is a powerful tool for creative generation, I seriously mean it!

The final product is only about 5,000 words over, which means that I generated 15k words that you won’t see in the book. In some cases, that’s a good thing - cuts forced me to streamline and tighten my writing. But, I also shed an entire chapter of practical tips and tricks for applying tarot methods in your creative life. Recently, the wonderful

Jane Friedman

shared an excerpt of that unpublished chapter in her blog, featuring two exercises for using the tarot to help you brand and position your creative business.

Read on for a preview, or head straight to Jane’s blog to read the whole thing…

After years of working 9–5 at an agency, my client, Nina¹ decided to strike out on her own and launch a copywriting business. In the early stages of building her business, she came to me to explore the ways that tarot could support and inspire her as a creative business owner.

One of the things Nina was most concerned about in that moment was figuring out how she wanted to be perceived by her customers—her main job as a copywriter was to help small businesses express themselves, but she felt she’d lost her own identity amidst all her efforts to help her clients articulate theirs.

The tarot is an incredibly powerful brand building tool for creatives, because it gives us a rich language for finding—and articulating—ourselves, so Nina and I dove into some exercises that ultimately helped her develop a clear vision of who she was a small business owner, what she wanted to say to her potential customers, and create a framework for how she wanted to say it.

Here are two of the tarot exercises that helped Nina—and many of my clients—discover and solidify their brands.

Get the exercises on Jane Friedman’s blog…

And don’t forget, you can pre-order Tarot for Creativity now, and get access to some special perks for doing so!

PRE-ORDER TAROT FOR CREATIVITY HERE, or reach out to your local indie bookseller via their website or email.

Then, provide proof of your pre-order via this form to receive the following gifts:

• An e-copy of my Tarot for Writers workbook, which includes some exclusive spreads and 30 days of tarot writing prompts

• A free voucher for an Unpack session with me

• A secret extra bonus on publication day (October 1)

1. Name changed to protect my client’s privacy